The Xbox One Reveal in Stupid Sound Bites

Don Mattrick, President of Interactive Entertainment Business at Microsoft, probably wasn’t expecting such a poor reception when he revealed Xbox One to the world on Tuesday. Coverage of the system, and the event at which it was revealed, has been mostly negative so far. Plenty about Microsoft’s vision for the console, and the way it’s been communicated, deserves to be criticised. It’s largely the overblown and empty language used to introduce Xbox One that I plan to talk about here, and I want to point out that I’m reserving judgement on the console itself at least until E3. When you read the quotes below, remember that they were said by straight-faced men and women, without a hint of irony. On reflection, this may be the most impressive thing about the entire event.

EA Responds To Bad PR With More Bad PR

Once again, EA has received the Golden Poo, the prize given to the ‘winner’ of the Consumerist’s ‘Worst Company in America’ poll. Voted for by the site’s users, it marks the second time EA has topped the poll in as many years.