Showing posts with label Ken Levine. Show all posts
Showing posts with label Ken Levine. Show all posts

Tuesday, 2 April 2013

From PR Fail to PR Win: BioShock Infinite’s Cover Art

BioShock Infinite is a great game. So great, in fact, that I’m unwilling to rush through it for review. Instead, I want to talk about the controversy that erupted last year when its cover art was revealed. My review will be posted this time next week.

BioShock Infinite’s cover art went down badly with gamers. Infinite is a game of considerable thematic depth, and it’s difficult to explain succinctly what it’s about. You certainly can’t accurately capture the essence of the game with any single image. Bless 2K, though, because that’s what they tried to do. This is what my copy of BioShock Infinite looked like when it arrived in the post: